Skills:
UI/UX Design, UX Research, Branding, User Research, Data Analysis, Design Thinking
Tools:
Adobe Illustrator, Photoshop, Figma, Miro, Midjourney
Discover a City's Hidden Treasures:
Overview: 'Quest' is a revolutionary mobile app designed to transform the way travel lovers explore a city. It offers users a seamless and personalized city exploration experience by tailoring quests based on their interests, transport preferences, budget, and available time. With 'Quest', users can effortlessly discover the hidden gems, cultural treasures, and memorable experiences a city has to offer. As Questers, they can share their experiences with others in the community, encouraging the spirit of exploration and discovery.
Need For Simplified Travel Planning:
Problem: Traditional itinerary building for city exploration can be time-consuming and overwhelming, especially for travellers with limited time, budget constraints and a lack of previous knowledge about the city. There's a need for a user-friendly, AI-powered app that simplifies the planning process, curates personalized itineraries, and enhances the overall travel experience.
Personalised City Exploration as a Solution:
'Quest' addresses these challenges by offering a user-centric platform that guides travellers through the following steps:
Effortless Onboarding:
A new user can get started with the app in just two simple steps.
Dynamic Feed & Quester Profile:
'Quest' features a dynamic feed displaying recent quest stories, posts, and comments from other questers the user follows. Users can sort the feed by various criteria like proximity, budget, interests, popularity, etc., enhancing their discovery experience. They can create personalized profiles that showcase their recent quests, top interests, journal entries and interactions with other questers. They can also follow and connect with fellow travellers.
Personalized Questions:
Clicking on 'Start Quest' on the home page lets users start discovering by answering a set of simple questions about their budget, time constraints, plans for eating/drinking, preferred transportation modes, and more.
Tailored Flexibility:
Users have the freedom to choose both their quest's endpoint and their preferred interests from an extensive list, ensuring a personalised experience.
Curated Quests & Easy Navigation:
Based on user responses, 'Quest' generates a list of curated quests tailored to the user's preferences. These quests encompass a variety of activities and interests. Once a quest is selected, the app provides users with turn-by-turn navigation, ticket booking options, and suggestions for events & experiences to explore along the way, thereby enhancing the travel planning process.
Research-Based Problem Identification:
Survey Support: Statista
In the development of the 'Quest' app, extensive research was conducted to understand the specific challenges and needs of travellers when exploring a new city.
User Interviews:
Affinity Mapping:
Competitive Analysis:
Understanding Traveler's Needs:
User Personas:
User personas helped me grasp the diverse needs, preferences, and motivations of the people who will use 'Quest'. By creating these personas, I gained valuable insights into the expectations and pain points of travellers from different walks of life.
User Journey Map:
Low-fidelity Wireframe:
'Quest' revolutionizes city exploration by putting the traveller's needs at the forefront. It empowers users to make the most of their time, budget, and interests while fostering a vibrant community of like-minded explorers. The app not only simplifies travel but also transforms it into a memorable and enriching adventure.
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